In this age of the internet, virtual companies and direct mail, many potential customers will "meet" you through your photo. We think in pictures, and that will be what they picture when they think of you.
What look do you want? What do you want your image to be? Professional; whimsical; easygoing; confident; cool; fun; warm; loving; smart? Choose a look and clothing that's appropriate for your market. If you're an attorney you'll want a different look than someone who sells windsurfing equipment.
A great headshot will make you look smart and friendly - someone who can be trusted and who would be great to work with. In this super competitive environment great headshots give you an edge.
What impression do you want to make? Does your current photo communicate that? Let's see it! Find out from others here if it's doing what you want it to.
Rich Quindry
Tags: branding, headshots, marketing, photography