How do you stand for your brand?

Replies to This Discussion

Permalink Reply by Lou Bortone on October 24, 2008 at 11:37pm

i.e. I try to add some humor and quirkiness to everything I do...

Permalink Reply by Michele Price on October 27, 2008 at 12:24pm

I speak with deep philosophy and use a irreverent humor, having fun in all I do!

Permalink Reply by Suzanne Gough on October 27, 2008 at 12:27pm

First - define the brand. Based on the needs of those you are appealing to. Then LIVE the promise of your brand.
Mine is about seeking to help people define themselves according to their values and strengths. I live it by constantly seeking to see the strong and good points in others and help them see it for themselves.

Permalink Reply by Megan McKenzie on October 29, 2008 at 5:43pm

I talk a lot about focus/commitment and action - that is part of my brand when moving people forward. Of course, that means I have to do it myself! That means I can share my own experiences at breaking things down into small steps, being accountable to the promises I make to myself, etc. etc.

Permalink Reply by Rich Quindry on December 4, 2008 at 4:44pm

I think it's about totally consistent. Having everything you do and everything that people see and read about you point to the same thing. A brand is about trust. It's a promise of performance. It's a type of insurance for the customer because it makes them feel safe and secure. It should appeal to your ideal customers and repel or at least have no appeal to those that you are not meant to serve. If you appeal to everyone you appeal to no one. Brands are a shortcut to buying. There are too many products and services out there competing for your attention. You're too busy to spend a week researching which is best. You make a quick decision to buy say a Sony TV, not because it's necessarily the best choice, but because it's a very good, safe, and easy choice.

Permalink Reply by Amy Boyack on January 27, 2009 at 6:49pm

I'm taking a branding course on the internet and learning about a lot of different techniques to do this. I think I'll probably learn a lot from all of you, too.

Permalink Reply by Norman Piche on February 5, 2009 at 4:38pm

Say Lou, Thanx to the Think Big Revolution for introducing the BigIdeasGuy... I have learned a lot from your online video series and ideas from your websites. As a trainer and speaker, I have struggled with the "to Brand or not to Brand" question for some time. From my searching, comments here and there, my conclusion is that it boils down to this....Brand or be Branded. If I think of the ranch the idea of being branded is not appealing at all. So thanx to your insights, Stand 4 your Brand, I am on a Branding Journey! the Sales Mastery Guy www.normanpiche.com

Permalink Reply by Lou Bortone on February 5, 2009 at 4:54pm

Hey Norman!

Sounds like you're on the right track! You have to decide what you want to be known for, or others will do it for you! (And you may not like how they peg you!)

Cheers,

Lou

Permalink Reply by Jim Sutton on September 25, 2009 at 10:03pm

A branding journey... I like that.

Permalink Reply by Karen Bauermeister on June 19, 2009 at 11:43pm

I use positive words. I have a created a series of designs that are one word on the outside and I mail them to my clients, friends and family. For special people and/or occations, I use metallic envelopes... the recipient loves them!

Want one?

go to BellaKruse.com/contact and send me a note with your mailing address. You won't be disappointed.

Permalink Reply by Lou Bortone on June 20, 2009 at 12:04am

Hi Karen!

Sounds great... I'm off to visit your site...

P.S. I think if you put the www, your web address will become a live link back to your site...

Thanks!

Lou
http://www.OnlineVideoBranding.com

Permalink Reply by Edward Spangler on June 21, 2009 at 10:24am

hi lou
To help my business create a stream of revenue while building.... I am going to create 1 to 4 minute video using animoto software and my personal video/photo images from local events that I already cover to make personalized coverage available.

Initial approach to appeach to " cool to feel like a star" factor but there are other practical applications.
Question is what is a fair price and what are some thoughts to maximize value.
in this example.
A guy like you were already say covering a local event.
You are already being paid to take footage from company A
Individual B says hey keep an eye on what Im doing while you work and tomorrow I want 40 clean pictureson dvd and 4 minute video video presentation that B will use for personal reasons .What is fair perceived value of this service?

Thanks for any help and I just started receiving your free video newsletters.Eddie