Who's got Moxie?

Moxie Soda was created in 1876, about ten years before Coke Cola. The drink was an enormous hit at the St. Louis World Fair in 1904.

Spurred by the enthusiasm of its fans the company began fun and outrageous publicity stunts like sending eight-foot bottles around the country pulled by horses or trucks.

In 1916, Moxie created the Moxiemobile, a dummy horse fixed onto a car so that could be driven while mounted in the saddle.

Everywhere they went, crowds appeared and followed the "Moxiemobile" …young boys aspired to grow up to be “Moxiemen”.

By 1920 Moxie was the number 1 soft drink in American. The Moxie Company was so successful in building their brand that the word "moxie" can be found in our dictionary and is still used today to describe boldness of spirit and nerve.

So, what happen? How did Moxie lose the powerful momentum that they build in their brand? How did they go from being #1 in the country to becoming an obscure novelty?

When the Depression started in 1929, the Moxie Company decided to take a more conservative stance and cut back on promotions.

Meanwhile Coca-Cola increased it’s promotional campaigns and within a few years Coca Cola devoured the soft drink market and has become the most famous and biggest franchise selling soft drink company in history. Coca Cola is now the best known product in the around the world

Coca Cola continues to build brand equity, spending 2.6 BILLION dollars on marketing in 2006.

The moral of the story is that when the going gets tough the tough get marketing. As an entrepreneurs your investment in your brand and staying committed to your brand can make or break your business. Create opportunities from our challenges...the bigger the challenge, the bigger the opportunity.

I am interested in building relationships with those who understand the power of branding. My passion it working with those who are ready for their business to have a visual identity that reflects the passion behind their brand.

I invite you to visit BellaKruse.com and encourage your feedback on my business offerings.