It is time to be bold.
Too much of our marketing efforts are driven by what has worked historically and too little is based on pushing the boundaries in an attempt to find compelling customers.
Unless you find compelling customers you will become a commodity.
Do you see this happening to your company, your service and your product? What have YOU done to change this; other than drop prices or reduce the quality of your service only to find you competitors matching you. Welcome to the spiral of mediocrity.
Share your thoughts on how to break the spiral
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