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- What do you want to think bigger about?
- Who I am and what I mean to the world. Helping businesses systematize and automate their keep in touch strategies. Speaking to groups about keeping their current customers engaged and continuing to add value to their relationships. Creating a service/volunteer oriented society. Paying it forward every day.
- What other big thinkers do you find influential?
- Michael Port and my fellow Book Yourself Solid Certified Coaches.
- How has the The Think Big Manifesto influenced you?
- Can't wait!
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Brent Burns's Manifesto
Are You Spending to "Get" or "Keep"?
Posted on January 30, 2009 at 11:30am 0 Comments 0 Likes
For many small business owners, the economy is having an adverse affect on their revenue. Many, faced with this new reality, are forced to reduce their marketing budgets, which brings me to today's topic. Are you cutting your spending on customer acquisition or customer retention?
Many will choose to spend less money working to maintain their existing client base, spending their entire budgets acquiring new clients. I maintain that this is a slippery slope and very, very dangerous.… Continue
Many will choose to spend less money working to maintain their existing client base, spending their entire budgets acquiring new clients. I maintain that this is a slippery slope and very, very dangerous.… Continue
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