How to make the most of your video marketing strategy
Whether you’re just dipping your toes in the water with Online Video, or you’re diving in to video to maximize your visibility, credibility and profitability with video, we can help! Here’s a quick-start guide to help you get your video online – along with a few more ideas for leveraging your video…
1. Getting your video online
is a great place to use as your video “hub,” because… Continue
Added by Lou Bortone on January 19, 2010 at 1:22am —
Video on the web is growing at an astonishing pace and becoming more popular than ever. YouTube is now the fourth most visited site with one BILLION views per day and 41 million views per hour! One recent statistic even revealed that it would take you 9,000 years to watch every single video that’s available on YouTube today! (Who has that kind of time!?!)
So how do you make YOUR video stand out among the billions of videos on YouTube? Simple.… Continue
Added by Lou Bortone on January 3, 2010 at 8:32pm —
Little Cameras with Little Price Tags Offer Big Results!
With a slew of teenie, tech-friendly pocket video cameras flooding the market, there’s really no excuse not to own a minicam anymore. Led by the Flip Video camera, the current generation of portable pocket cams are affordable, convenient and a breeze to use – not to mention their surprisingly great video quality. (All the the cameras listed below are High Definition) Here’s a quick look at what you can expect to… Continue
Added by Lou Bortone on December 8, 2009 at 8:56am —
In these turbulent and unpredictable times, you need every competitive advantage you can get to stay ahead. One powerful and low-cost tool is Online Video. Video has a small learning curve, but can create big results. In fact, video can become your secret weapon in the battle to buck the recession.
Using video to build your brand and promote your business – whether on the now ubiquitous YouTube or on your own website – actually attracts new… Continue
Added by Lou Bortone on November 4, 2009 at 3:40pm —
Time for your best Dr. Evil voice... Why? Because YouTube is now streaming ONE BILLION videos per DAY! Want a piece of that incredible audience? Here are 5 easy ways to get a video on YouTube fast...
1. YouTube “Quick Capture!” - Just below the “upload” button on YouTube is the cleverly hidden “quick capture” function, which allows you to record your video “live” and on the fly with just your webcam. Give it a try!
2. Quick Flip… Continue
Added by Lou Bortone on October 16, 2009 at 4:14pm —
Okay, this isn't really a "manifesto," but please indulge me... It does have to do with thinking bigger!
Virtual Business Manager Wanted
Fun and creative branding coach and video producer with Adult ADD and the attention span of a gnat seeks extremely bright, ultra-organized, web-savvy (virtual) business manager to keep me on the fast track to success. Ride my colorful coat-tails into Online Video history and be part of managing a future online rock star.… Continue
Added by Lou Bortone on September 24, 2009 at 10:12pm —
Back to school. Back to work. Back to business as usual. Well, maybe not business as usual. What worked last year in your business isn’t going to cut it today. If you really want your business to improve this fall, then you should add the power of video to your marketing mix.
Here are the top ten compelling reasons why you need video - right here, right now!
1. Google Loves Video!
And not just because they own YouTube. Video… Continue
Added by Lou Bortone on August 19, 2009 at 11:50pm —
Excuses, excuses! We’ve all got ‘em. Everyone I talk to who hasn’t jumped on the Online Video party train seems to have a legitimate reason for not giving it a try. It’s a pity, because with 85 MILLION YouTube viewers, they’re missing out on a huge marketing opportunity! YouTube is now the 4th most visited site on the net, and the second most popular search engine (right behind you-know-who!)
To give that nudge you may need to dip your toes… Continue
Added by Lou Bortone on August 16, 2009 at 11:39pm —
Like any new, rapid-growth phenomenon, Twitter has experienced some glitches and growth pains. Occasionally, twinnocent bystanders sometimes get swallowed up by the infamous Fail Whale. Such was the case when I awoke one morning to find that the thousands of followers I had built up over a year or so had vanished into thin air!
I went from following over 8,000 peeps (and being followed by about the same number), to following 37 people in the span… Continue
Added by Lou Bortone on August 2, 2009 at 1:48am —
Recently, the Lou Bortone, a.k.a. “The Online Video Guy,” was interviewed on Blog Talk Radio about the explosive growth of online video, and how entrepreneurs can use web video to promote and grow their business. Highlights of that interview are below:
Q: Tell us in one line what you do…
I help entrepreneurs build their brands and boost their businesses using online video.
Q: Why is video branding… Continue
Added by Lou Bortone on July 17, 2009 at 7:41pm —
If you do business on the Internet, then you’ve seen the emergence of Online Video as a powerful marketing tool. But did you know that Online Video can also be your “secret weapon” in the battle to buck the recession?
Using video to build your brand and promote your business – whether on the now ubiquitous YouTube or on your own website – actually attracts new customers and accelerates the sales process. There are several strong… Continue
Added by Lou Bortone on June 3, 2009 at 9:40pm —
Who says it’s difficult or time-consuming to create your own online video! I’ve uploaded video to YouTube in under 3 minutes, and you can, too! Here are 5 ways to get your video on the web in 5 minutes or less!
1. YouTube Quick Capture
– One lesser-known feature of YouTube is its “Quick Capture” function. Hidden as a drop down tab under YouTube’s main upload button, Quick Capture allows you to record video on the fly… Continue
Added by Lou Bortone on June 2, 2009 at 2:25pm —
It’s no secret that “business as usual” isn’t going to help your business survive and thrive in a tough economy. These days, you need every marketing advantage you can muster. Fortunately, Online video has become a mainstream low or no cost solution that can have a powerful and immediate impact on your business.
The reason web video is growing so fast is simple: Online video helps attract new customers and convert more sales. Use of video on the web is exploding because it… Continue
Added by Lou Bortone on June 1, 2009 at 12:33am —
Okay, I've stayed silent on this long enough... But as the branding guy, and the founder of our "Stand 4 Your Brand" Revolution, I feel I must speak out: What's with you folks with no photo???
Invisible people, please, I implore you: Get a head shot and post a photo!
Nothing says "ignore me" more than a profile with no photo... Same deal with Twitter, Facebook, your website, etc.
Your photo (or lack thereof) is the first impression your colleagues and clients will have… Continue
Added by Lou Bortone on December 3, 2008 at 11:53am —
One of the very first things you learn as a marketer is that EVERY contact with your customers and prospects is part of your brand. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand. All of it! If you don't believe me, just Google yourself and see what you've put "out there." (You can be sure that everyone else who is… Continue
Added by Lou Bortone on November 9, 2008 at 12:47pm —
I'm on a mission to rid the world of crappy Online Video. This could take some time, but I won't rest until I've done everything in my power to see that my fellow entrepreneurs know how to put a decent-looking video on the web that puts them in the best possible light... Nothing makes me cringe more than a very good business person making a very bad video!
I'm not talking about the zillions of teen videos or home-made YouTube rants. I don't… Continue
Added by Lou Bortone on November 1, 2008 at 11:00pm —
British singing sensation Amy Winehouse may be the best musical marketing story since Madonna. In case you weren’t paying attention to the music scene – or to the tabloids - over the last year or so, Amy Winehouse is the 25-year old singer, songwriter, (and the latest celebrity train wreck) who sings the hit “Rehab.”
If you’ve heard her sing, you’d know her distinctive style in an instant. And if you’ve ever seen the singer, I guarantee you’ll… Continue
Added by Lou Bortone on October 31, 2008 at 10:48pm —