Justin Lukasavige's Manifesto – February 2010 Archive (10)

I just spent a week onboard a cruise ship with some of the brightest up and coming business people I’ve ever met. I lead events throughout the country (and now the world I suppose) on how to become successful in business and many of these people are going on to do some amazing things.



Normally I boil my message into two main points, but I’m just going to hit on one for now and that’s execution. Seth Godin calls it shipping in his newest book… Continue

If you've seen the Verizon commercial that uses the old "Big Red" jingle you immediately had a feeling pop into your head. Those feelings likely involved scenes of happy people in semi-slow motion with clean teeth doing fun things.



Verizon's 30 second commercial borrowed credibility from a well known brand and attached it to themselves.



If you're spending money on marketing, get more than you pay for.



Even if you're small you can borrow credibility by being… Continue

Surely you've seen website marketing that promises a lot of value and has highlighting all over the page. It's been done and it's over the top. We only buy from real people with real products and services.





What's your take?



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I caught some flack the other day for putting in a 12 hour workday. The reason behind it? You'll see it in this video.





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Do you have what it takes? You don't need to work your butt off every day to build a business, but it does have to happen if you wan to be successful.





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What does your marketing say about your business? Take a tip from this newspaper caption and spice it up!





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You don't need to leave the country or even your neighborhood to grab some downtime for yourself. If you don't have it scheduled as part of your normal week or even a part of your every day routine, I suggest plugging it into your calendar.



I love my job and I could work 12 hours straight if I wanted to, but I also realize the power of taking time away to sit and do nothing. Do you take time away to do nothing?



Most Friday's you'll find me out for a hike (… Continue

Don't give to receive, instead give to help. You'll always receive in the end.





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I was informed rather abruptly by Derek that spelling matters, even if it's on twitter. And you know what? I agree.





Click here if you can't see the video



What do you think? Does spelling matter? Does it turn you off when you run into… Continue

Even if the field is full of competition there's still plenty of room for you. You need to find out what makes you remarkable. Starbucks learned this the hard way when it placed multiple locations on the same block. Unless location made all the difference, there wasn't anything that made one location more remarkable than another. Find out what makes you remarkable, turn it into a plan and do it!…







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