Justin Lukasavige's Manifesto – July 2009 Archive (3)

I just met with a potential vendor for a service I'm thinking of using. He's not a good fit for my business but he threw out an interesting argument.



He made it known all of the MBAs and other certifications he's received over the years from some very prestigious organizations and schools. I find this very interesting for a number of reasons.

1. Your certifications and degrees are features and I don't care (I need benefits)
2. Your certifications also don't…

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In the movie "Revolutionary Road" Kate Winslet's character, April Wheeler, tells her husband in frustration "It takes backbone to lead the life you want." That phrase rings true for me and many of the clients I work with.



Do you desire to get out of debt, stop working at a job that simply drains you for the majority of your life, just so you can retire one day?



If that's the life you want to… Continue

It's frustrating to get behind a president and vote for him for the promises he makes. Once he gets to office and finds the political culture too bogged down to make any promises we second guess our decision.



Unlike the U.S. president, you have a much easier time standing behind your promises.



I just met an architectural printer who has never been late delivering drawings to his clients . . . until last week.



So when they were complete he didn't mail them like… Continue