Borrow some Credibility

If you've seen the Verizon commercial that uses the old "Big Red" jingle you immediately had a feeling pop into your head. Those feelings likely involved scenes of happy people in semi-slow motion with clean teeth doing fun things.

Verizon's 30 second commercial borrowed credibility from a well known brand and attached it to themselves.

If you're spending money on marketing, get more than you pay for.

Even if you're small you can borrow credibility by being associated with a popular brand or celebrity.

What have you done to get more than you invest?